Google’s take on Mobile Search Engine Optimization

Today we are going to discuss about Googlebot, first let’s look into what exactly Google bot is? Google bot

is search bot software with collects data when keywords are put into search bar to show you up on SERPs (Search Engine Result Pages). In order to improve your search engine optimization and ranking it’s important for you to understand how this mechanism works and how you need to optimize your online resources to get a positive result. Now when associating Google bot with smartphones and mobile there are different sort of criteria set in order to target your potential consumer. Matt Cutts, in one of his recent video explanation recommended using different URLs for different resources such as separate URL for your desktop website and different URL for your mobile website. This video update really helped SEO experts in making different URLs for different online resources. But the main question is why he asked to do so!

Technically looking into the system Google bot has two servers- one known has Googlebot which accumulates information for the desktop setup website and other one known as Googlebot mobile which accumulates information for the mobile website. Basically this is the main reason why Matt Cutts recommended using different URLs because if your potential customer is looking for your services through smart phone or wireless tablet they are able to find you on SERPs. Annzo Corporation SEO Company understands all the technicalities that need to out into your SEO campaigns in order to make them successful. We regularly keep an eye on the new information that released in online marketing world which is undoubtedly very important. In order to make your Mobile SEO strategies workable this is a must and should be given utmost consideration. Mobile SEO is very important as we see that simply how much smart phones and Ipads etc. are in use. Potential consumers want mobile optimized websites because they want to have a good experience through their gadgets while visiting your site.

Pierre Far from Google wrote a blog post on the Google blog named making websites mobile friendly and specifically discussed these topics. Here is the summary of what she wrote:

• Google differentiates between traditional mobile phones and smartphones.
• Currently only traditional phones are supported with special useragent strings within Googlebot-Mobile, not smartphones (this may change)
• Google said they “expect smartphones to handle desktop experience content so there is no real need for mobile-specific effort from webmasters.
• It does not mean you can’t serve a special style sheet to smartphones, Google said, “the decision to do so should be based on how you can best serve your users.”
• URL structure: For Googlebot and Googlebot-Mobile, it does not matter what the URL structure is as long as it returns exactly what a user sees too.
• Using the same URL “is not considered cloaking by Google.”
• Mobile sitemaps: you should include only mobile content URLs in Mobile Sitemaps, even if these URLs also return non-mobile content when accessed by a non-mobile User-agent.
  
  
  Article Source: Annzo Corporation